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Analysis

Driving has become an integral component of our daily lives, especially in developed countries. Cars are not just a means for us to get from point A to point B. They also help us express our personality and show off our character and competencies in the way we drive. For example, a Dodge Charger commercial from three years ago makes this point explicit with the phrase “leader of human resistance.” The Huffington Post UK’s recent (entertaining) video interview shows that the public’s opinion on autonomous cars seems to be mixed in terms of whether people will be willing to give up their driving experience. Realizing that the task of driving can be a valued, personal activity, we wondered whether people will miss the experience of driving once autonomous cars become more available in the consumer market.